A child’s birthday celebration, a kitchen full of hungry preteens and a spontaneous decision, all led to the existence of Browns Corn Dogs — the brand was launched in 2019 by husband & wife, Mabel and Wale Akinlabi.
Background
Three years ago, Mabel and Wale Akinlabi, Johannesburg, hosted a birthday celebration for their daughter, and it was in their kitchen that they took baby steps into the food production and retail sector.
“During our daughter’s 11th birthday party I yanked out corn dogs that I was making. The kids loved these things, and I asked them all: ‘If we make these would you ask your parents to buy you some?’ and the answer was an emphatic ‘Yes!’,”
That spirited ‘YES’ inspired the couple to launch their company, Brown Foods in 2019.
The Akinlabis, both with successful backgrounds in media and broadcasting, were entirely new to the world of food production.
“We conducted many trials that included food scientists before we concluded our corndog recipe. We wanted to be certain that our recipe would appeal to the South African pallet.
We conducted thorough research, from the type of wood to use, to the stick, to the flavour profile that South Africa would love after which we came to the conclusion that three delicious variants “Awesome original, Creamy cheese and Jalapeno cheese would be popular among South Africans and our sales figures have proven that we were spot on.”
They then bought the necessary equipments from the US – the original home of the corndog. Afterwards, they worked on polishing their recipes while building up their business in the midst of the Covid-19 outbreak, which was at the time shutting down businesses like the one they had just launched.
It took hard work, perseverance and never backing down from challenges to break into the unfamiliar food retail market. While they were still mastering their recipe, they took their next big step by approaching Shoprite for a distribution deal.
“We asked what pricing would be fair, we wanted to find out what regions we should go into, what distributors we should use, do they like our packaging, what do consumers like… Information that we could’ve learnt painfully, but our buyer held our hands through the process,”
Today Browns Foods supplies Browns Corn Dogs to South Africa’s leading retailers including the likes of ShopRite, Checkers, Pick N Pay, Food Lover’s and Spar.
They were also able to expand their range to include two more flavours: Creemy Cheese and Jalapeño Cheese, in addition to the first flavor, Awesome Original.
To top it all off, Brown Foods has created over 57 jobs, with plans to expand in other African countries.
Advice to aspiring entrepreneurs??
“If you have a brilliant idea, tell someone else about it and make yourself accountable to someone. Now it’s out there, so you’ve got to do something about it.”
Mabel Akinlabi, co-founder of Browns Foods
Wow, fantastic weblog layout! How long have you ever been running a blog for?
you make blogging look easy. The overall look of your website is wonderful, as neatly as the content
material! You can see similar: dobry sklep and
here dobry sklep
Ahaa, its good dialogue concerning this article at this place at
this webpage, I have read all that, so at this time me also commenting here.
I saw similar here: sklep internetowy and also here:
sklep online
Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog
to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Cheers! You can read similar art here: Najlepszy sklep
Hey! Do you know if they make any plugins to assist with Search Engine
Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good
results. If you know of any please share. Kudos!
You can read similar article here: Ecommerce
It’s very interesting! If you need help, look here: ARA Agency
It’s very interesting! If you need help, look here: ARA Agency
Hey there! Do you know if they make any plugins to
assist with Search Engine Optimization? I’m trying to
get my blog to rank for some targeted keywords but I’m not seeing very good results.
If you know of any please share. Cheers! You can read
similar art here: E-commerce
Hey! Do you know if they make any plugins to help
with Search Engine Optimization? I’m trying to get my blog to rank
for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Thank you! You can read similar
blog here: E-commerce
I constantly spent my half an hour to read this web site’s content
daily along with a cup of coffee.
Review my web page … vpn special code
I visited multiple web sites however the audio feature for audio songs existing at this website is truly marvelous.
my webpage :: vpn coupon 2024
Hello terrific blog! Does running a blog similar to this require
a massive amount work? I’ve no expertise in computer programming however I had been hoping to start my own blog in the near future.
Anyway, should you have any suggestions or tips for new blog owners please share.
I understand this is off subject but I simply had to ask.
Many thanks!
Here is my blog post – vpn coupon code 2024
Hi! Do you know if they make any plugins to assist with SEO?
I’m trying to get my website to rank for some targeted keywords but I’m not seeing very good results.
If you know of any please share. Kudos! You can read similar
text here: Auto Approve List
Howdy! Do you know if they make any plugins to help with Search
Engine Optimization? I’m trying to get my blog to rank
for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Many thanks! You can read similar blog
here: Backlink Building
If some one wants expert view on the topic of blogging and site-building then i advise him/her to pay a quick visit this web site, Keep
up the nice job.
Here is my homepage :: vpn coupon code 2024
Hello, I enjoy reading all of your article. I wanted to
write a little comment to support you.
my website: vpn special coupon code 2024
This is my first time pay a quick visit at here and i am truly pleassant to read all at
alone place.
my page … vpn 2024
Thank you for the auspicious writeup. It in fact was a
amusement account it. Look advanced to far added agreeable from you!
However, how could we communicate?
my blog post – vpn special coupon code 2024
Hello, just wanted to tell you, I liked this article. It was helpful.
Keep on posting!
My website; vpn special code
Wow, marvelous weblog format! How lengthy have you been blogging for?
you made blogging look easy. The entire look of your web site is wonderful, as smartly as the content material!
You can see similar here najlepszy sklep
Wow, superb weblog format!
How lengthy have you ever been blogging for?
you make running a blog look easy. The full glance of your
website is magnificent, as well as the content!
You can read similar here prev next and it’s was wrote by Vania63.
Wow, incredible weblog layout!
How long have you ever been blogging for?
you made blogging look easy. The whole look of
your web site is wonderful, as well as the content material!
You can read similar here prev next and those was wrote by Willian79.
Wow, fantastic weblog format!
How long have you ever been blogging for? you
made blogging glance easy. The overall glance of your site is fantastic, let alone the content!
You can read similar here prev next and it’s was wrote
by Thaddeus96.